Bottom Dollar Food opened its newest location today, Dec. 9, in -- at the corner of Route 248 and Jandy Boulevard.
The tightly packed front end was bustling with shoppers grabbing grand opening deals. Orange-and-green-clad employees had to direct shopping cart traffic to keep aisles clear.
“You should have seen it at 8 this morning,” said one shopper, who preferred not to be named. “You couldn’t move.”
As , the store gave a free bag of groceries to the first 200 shoppers. The store opened at 7 a.m.
But will the smaller store be able to keep up with its neighbors, and ?
“I honestly think [that] with our low prices, and the way we’re structured… it’s going to be a huge success here,” said store manager John Casterline, who has worked for Bottom Dollar Food for about one year.
“[Customers] can definitely expect a lower price for national and private brands,” Casterline added. “We stand behind our slogan, ‘We won’t be beat, guaranteed.’”
One interesting feature Bottom Dollar Food brings to the competition table is a produce section that has a separate walk-in area, which is kept cooler than the rest of the store.
As part of its grand opening, Bottom Dollar Food thanked its new hometown with $3,500 in donations, which were distributed in $500 increments to:
Bottom Dollar Food, at 4034 Jandy Boulevard, is open daily from 7 a.m. to 10 p.m.
The company has 49 stores in five states -- North Carolina, Virginia, Maryland, New Jersey and Pennsylvania.
Bottom Dollar is headquartered in North Carolina and is a division of Delhaize America.