Push to Promote, Revitalize Nazareth Downtown

Marlyn Kissner, executive vice president of the Greater Lehigh Valley Chamber of Commerce, explained in an email the need to push toward promoting and revitalizing Nazareth's downtown:

The Borough of Nazareth and the Nazareth Economic Development Commission (NEDC) have partnered with the Greater Lehigh Valley Chamber’s (The Chamber) Main Street Lehigh Valley (MSLV) initiative to help encourage business growth and expansion in the borough.

Nazareth has seen an increasing pull towards meeting the inward-driven push for economic development in recent years.

This newly-formed alliance is seeking a part-time Downtown Nazareth Coordinator to advocate for the business district.

This evolving partnership and its downtown initiative aim to help build and attract business to Nazareth. This collaborative effort has also received support from the County of Northampton.

The downtown coordinator will mobilize volunteers and businesses, helping them to strengthen their own local economy. This person will coordinate programs and initiatives to improve the aesthetics of the town, and establish connections among community stakeholders and local organizations including The Nazareth Business Council of The Greater Lehigh Valley Chamber and

The Nazareth Bath Area Chamber.

With support from the business community, the coordinator will develop and administer efforts that will promote the borough’s physical, economic, cultural, and historical assets – which affect the image and identity of the downtown, and ultimately the entire business climate of Nazareth. He/she will guide the business community in defining their goals, and help put them in touch with the resources they need for success. 

This goal of the Downtown Nazareth Coordinator position is to serve as a catalyst for the prosperity of the Nazareth community it serves as well as adding to the overall growth of the business community as a whole.