Business & Tech
Martin Guitar Launches Redesigned Website
Not only did Martin's main website get an overhaul, but so did its online store, also known as the 1833 Shop.
announced Thursday that its website redesign is complete.
The Upper Nazareth-based company that it hired Liquid Interactive from Breinigsville, Lehigh County, to give not only its main website an overhaul but also its online store, also known as the 1833 Shop.
"We are thrilled with the outcome of the redesign," Amani Duncan, director of promotional marketing for Martin Guitar, said in a press release. "Our partnership with Liquid Interactive has given us a robust website that allows for ease of use, and greater access to official Martin information than ever before."
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According to the press release, the notable features of the new site include:
- A Guitar Finder "that will make finding the right guitar simple for both novice and experienced players."
- Sections dedicated to guitar care and strings.
- A section titled "Players," which is dedicated to Martin's string and guitar Brand Ambassadors, Signature Artists and famous fans.
- An updated news room and social media feeds that link directly to Martin's Twitter, Facebook and Flickr pages.
- Photo and video galleries.
- A mobile website that has not yet been launched. The mobile version will coincide with the redesign, "allowing for streamlined browsing from mobile devices as well as a Spanish-language microsite."
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