has joined UPS' global campaign, "We ♥ Logistics," which launched in Sept. 2010.
In a now-featured video at www.thenewlogistics.com, according to a press release, "Martin Guitar’s Customer Story takes a look at how logistics helps to create Martin’s iconic acoustic guitars and strings, and get them into the hands of players around the world."
The video features not only Chris Martin IV, the current chairman and CEO of C.F. Martin & Co., but also the Upper Nazareth Township factory and the people who create each Martin Guitar by hand.
"It takes more than wood and glue and finish and strings to make a guitar," Martin says in the video. "It takes logistics."
To watch the video, visit www.thenewlogistics.com.