The tightly packed front end was bustling with shoppers grabbing grand opening deals. Orange-and-green-clad employees had to direct shopping cart traffic to keep aisles clear.
“You should have seen it at 8 this morning,” said one shopper, who preferred not to be named. “You couldn’t move.”
As part of the grand opening, the store gave a free bag of groceries to the first 200 shoppers. The store opened at 7 a.m.
“I honestly think [that] with our low prices, and the way we’re structured… it’s going to be a huge success here,” said store manager John Casterline, who has worked for Bottom Dollar Food for about one year.
“[Customers] can definitely expect a lower price for national and private brands,” Casterline added. “We stand behind our slogan, ‘We won’t be beat, guaranteed.’”
One interesting feature Bottom Dollar Food brings to the competition table is a produce section that has a separate walk-in area, which is kept cooler than the rest of the store.
As part of its grand opening, Bottom Dollar Food thanked its new hometown with $3,500 in donations, which were distributed in $500 increments to:
- Shafer Elementary School
- Colonial Regional Police
- Hecktown Volunteer Fire Co. No. 1
- Bushkill Elementary School
- Nazareth YMCA
- Nazareth Area Food Bank
- Lower Nazareth Elementary School
Bottom Dollar Food, at 4034 Jandy Boulevard, is open daily from 7 a.m. to 10 p.m.
The company has 49 stores in five states -- North Carolina, Virginia, Maryland, New Jersey and Pennsylvania.
Bottom Dollar is headquartered in North Carolina and is a division of Delhaize America.